Here is the big question for this year’s Product Conf:
How Wrong Are You Willing to Be?
This year’s Product Conf features keynote talks by David Hussman and Jeff Sussna.
David and Jeff are joined by a dozen other speakers who help us explore “how wrong we are willing to be” by digging into product communities and teams, fostering innovation, and balancing concerns between product and tech.
New this year, one of our four tracks is dedicated to hands-on workshops where you’ll learn and practice skills that you can take back to your teams.
David teaches and coaches product and customer learning using a blended cadence of discovery and delivery. He has spent the last 15 years coaching agility and producing products for companies of all sizes around the world. David’s coaching is non-dogmatic and pragmatic. His focus on getting to know a project community allows him to seed self-discovery and avoid falling into the expert trap of simply telling people what they “should do”.
David spends most of his time with teams, helping them create and validate product ideas and roadmaps with responsive engineering. He also works with leadership teams to pragmatically introduce the type of lasting agility that fosters innovation and creates a competitive edge. David is the proud recipient of the Gordon Pask Award.
You’re Definitely Wrong…
Jeff Sussna, Founder and CEO of St. Paul-based Sussna Associates, is an internationally recognized IT coach and design thinking practitioner. He specializes in helping digital organizations build continuous learning cultures. His career spans thirty years of building systems and leading organizations across the entire product development and operations spectrum. Jeff provides Agile, DevOps, and Design Thinking coaching and workshops for leading enterprises, technology companies, and software services.
Jeff is a highly respected teacher, writer, and speaker. He is especially known for introducing the global DevOps community to the importance of empathy, and is the author of Designing Delivery: Rethinking IT In the Digital Service Economy.
Continuous Learning: Harnessing Change for Competitive Advantage
|3M Auditorium||Deluxe 1&2||Heffelfinger||Honeywell|
|Time||Track 1 – Driving Innovation||Track 2 – Product Teams & Communities||Track 3 – Experience/Workshop||Track 4 – Validation and Evolution|
|8:00 – 8:45||Registration and Breakfast|
|8:45 – 9:00||Opening Remarks and Speaker Intros|
|9:00 – 10:00||Morning Keynote – David Hussman|
|10:15 – 11:00||Rob Juncker||Brandon Huff||Jean Storlie||Sara Cowles|
|11:15 – 12:00||Mike Gillespie||Molly Fuller||Chris Shinkle||Jasmine Russell & co-presenters|
|12:00 – 1:00||Lunch|
|1:00 – 2:00||Afternoon Keynote – Jeff Sussna|
|2:15 – 3:00||Vivienne Whitfield||Kurt Schmidt||Anne Steiner||Joe Ruekert|
|3:15 – 4:00||Speaker Panel & Closing|
|4:00 – 4:30||Beer-o-spective|
Building on the ability to learn faster (e.g. agile and devops skills), how well are we learning about how wrong we are, and what are we doing about it? Put another way, assume that you are confident that you will get things done in shorter cycles, what stops you from looking to the reflection of results that help your product team(s) or business line learn and adapt iteratively. This talk draws on experiences and interviews with small groups building a single product and larger organizations solving business needs or offering a complex collection of services. You will need to show up ready to question and learn as well as challenge yourself, your peers, and the speaker. Please show up ready to ask, think, and explore.
Teams across the product, development, and operations spectrum are struggling to effectively adopt new methodologies. How do we do Agile “right”? What does DevOps really mean? How do we integrate Design Thinking into Agile without losing its creative essence? How do we connect these methods to our ultimate goal, which is to continuously learn from the market by having productive conversations with our customers?
This talk will introduce a truly unified approach to design, development, and operations that goes beyond merely bolting them together. It will explore the shared heritage of Agile, DevOps, and Design Thinking in order to create a deeper understanding of what it means to deliver value. It will present the view that by making user-centered learning a continuous part of everything we do, we can fulfill the Agile promise of harnessing change for competitive advantage.